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InspirationGraphic Design

A movie-type identity for a Barcelona production firm is inspired by a love of cinema

Barcelona studio Full Circle Karma has taken inspiration from the world of cinema to craft the new identity for BLUA, a local production company.

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Drawing on the cinematic references the team shares, the idea was to create a brand that is "personal" and "conveys the essence" of the firm, according to Jaume Leis, the creative partner at Full Circle Karma.

In order to create the logo, Full Circle Karma contacted Hangar, an art research centre in Barcelona which, after a long process of digitising and vectorising typefaces extracted from movie posters, managed to "detect all the areas of convergence between the different letters," adds Jaume.

"Finally, we traced the areas of conversion and built a typographic structure with one letter. Based on this structure we designed the entire typeface, which has more than 200 fonts. These fonts not only contain the essence of classic films in the history of cinema, but they are now also part of BLUA's story."

Of course, film and typography have never strayed far from one another. Typography has had its own cultural impact. "We wanted the new visual identity to go beyond the strictly aesthetic; we wanted it to tell a story and make the team feel part of it," says Jaume.

"The new visual identity has been designed to integrate into all physical and digital formats. It can be applied to any medium without losing its essence: the mix between avant-garde technology and the influence of classic cinema which lies at the core of the BLUA."

Two versions of the letter B side by side: left shows linear wireframe construction, right shows pixelated dot-matrix interpretation, both on dark background
BLUA typeface displayed in three weights across light and dark backgrounds, showing the cinematic-inspired sans-serif font designed by Full Circle Karma
Three variations of the letter B from BLUA's custom typeface, showing linear, geometric and dotted rendering styles on a dark background
Three variations of the letter B constructed from different typographic patterns, from linear lines to pixelated dots, against a dark background
Three smartphone screens displaying BLUA's visual identity with the custom typeface and "Made from Films" text on dark backgrounds
Black and white film still showing a man in formal attire with the BLUA logo overlaid in outline typography across the frame
BLUA Serif Custom Typeface displaying the full alphabet in outlined capital letters on a dark background
Collection of BLUA production company logos and branding elements arranged on a dark background with overlaid B letterforms from the custom typeface
Three variations of the letter B for BLUA's typeface, ranging from a pixelated particle effect on the left to a geometric wireframe structure on the right
Two BLUA t-shirts, one black and one white, each featuring a classical artwork design printed on the chest
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