Ustwo Auto, the automobile-focused branch of renowned digital and design agency Ustwo has just released the world’s first book on UX design for driverless cars, Humanising Autonomy: Where Are We Going?
The tome explores the future of autonomy, discussing the importance of people-centric designs in making this exciting leap actually work. "At present, there’s too much focus on the technologies that enable it and not the human factors that will govern take-up," says the agency.
To create the book, Ustwo worked with 20 artists including Muxxi, BLND, SuperNova, Scott Park and Peter Fowler, commissioning them to draw their perfect self-driving car. The results are predictably bonkers: who wouldn't want to drive around in a massive fairground-like vehicle, or a cute fluffy cloud?
As well as arguing the importance of placing people at the heart of future auto design, the book's chapters cover issues including how we might hail the taxis of the future, pedestrian safety, and people's broader mobility wants and needs. You can watch a little overview of what the book's all about in the video below.