Logo: The Reference Guide to Symbols and Logotypes

Logo: The Reference Guide to Symbols and Logotypes Mini Edition by Michael Evamy is a comprehensive guide to logo design, and a compendium of some of the most iconic logotype designs throughout history.

All images courtesy of Laurence King

All images courtesy of Laurence King

“The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” – Michael Bierut

Logos are signs, marks of identity designed for easy recognition, that function as a graphic representation of a company, brand or organisation. This vast collection of over 1,300 symbols and logotypes includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers.

Logo contains work submitted by over 150 design firms from across the world, which is categorised into 75 fields according to their most distinctive visual features or characteristics.

Published by Laurence King, this is a complete, taxonomical guide to the history, development and style of identity design. An indispensable sourcebook for graphic designers, this special mini edition of Logo features a new Pentagram-designed cover.


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