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How to Draw Type and Influence People: A new book by Sarah Hyndman

We're all type consumers and interact with type on a daily basis – at the supermarket, when we go out to eat, and when we work. Typefaces in all shapes and sizes can evoke an emotional response and trigger associated memories before we've even read the words.

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Book cover for How to Draw Type and Influence People by Sarah Hyndman, showing colourful typography in orange, black and blue with the subtitle "An Activity Book

How to Draw Type and Influence People is a new book by Sarah Hyndman, published by Laurence King, that shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show us how to draw each font and invites us to explore the associations evoked by the styles, to reveal why they have come about and how to create our own versions.

Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

Author Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. Her aim is to change the way we think and talk about typography by demonstrating that it is fun and accessible for everybody. Sarah leads tailored workshops and runs events, and in 2014 she delivered a TEDx talk. She collaborates with the Crossmodal Research Laboratory at the University of Oxford. Purchase the book via Laurence King.

Open spread from How to Draw Type and Influence People showing hand-drawn letterforms on the left page and a "Which would you buy?" exercise with various typeface treatments on the right page
Open spread from How to Draw Type and Influence People showing a black page with "A family affair" text and a white page with a circular concentric letterform design in black and white
Open spread from How to Draw Type and Influence People showing a black page with "Together Forever" text and a white page displaying large decorative letterforms and typography exercises
Open spread from How to Draw Type and Influence People showing a dark chapter opener page titled "All The Senses" alongside a page displaying the five senses as decorative typography: Taste, Look, Touch, Smell, Hear
Open pages from How to Draw Type and Influence People showing blue line drawings of containers with grid guidelines and sketching exercises for type design
Open book spread from How to Draw Type and Influence People showing typography exercises with the word "Smell" repeated in different typefaces on the left, and three laboratory flask outlines on the right
An open spread from Sarah Hyndman's book showing a "Font Personalities" chapter on the left and eight blue speech bubbles each containing the word "Hello" in different typeface styles on the right
Open book spread showing "Create Your Own Style Monogram" exercise with blue and white abstract letterform variations and a grid-based composition guide
Open spread from How to Draw Type and Influence People showing rebellious protest-style typography with bold text reading "Rebel", "Revolution", "Change", "Shout" and "Break the Rules
How to Draw Type and Influence People book cover by Sarah Hyndman, featuring colourful typography on a white background with blue spine
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