Freelancing can take over your life. You can easily spend every waking moment, hunched over your desk trying to make ends meet while dealing with over-demanding clients who place unrealistic deadlines on you. This is certainly the case when you first start out – but you'd be surprised just how many veteran business owners are still dealing with these common issues. Enough!
If you're reading this and you've grown to despise your freelancing of late, it's time to take stock, reassess and come up with a strategy that will help you get back in the driving seat and gain control of your life. Here are my top tips to help you get started...
Start each day a little earlier
I love those days when I'm showered, dressed, exercised and full of a healthy breakfast before 6.30am. It doesn't happen often. But when it does – I have the most productive day imaginable. And I feel happy and in control. Those two or three hours before the phone starts ringing allow me to focus and concentrate on any difficult projects that need my complete attention.
It's also a part of the day when I'm feeling the most creative. Plus it's awesome to have emailed all of my clients before they've even woken up, showing them some complete work. This not only impresses them, but it starts my day with an absolute bang. My advice? Early nights and early starts make a happy freelancer.
Tackle the small, unwelcome jobs first
You know how those annoying little jobs seem to hang over our heads like a stormy rain cloud? They can make us feel unproductive, ruin our day and stop us from making good progress. My advice is to tackle them as soon as possible. In fact, I tend to get any boring or unwelcome jobs out of the way first thing every morning. I then feel fantastic that I've accomplished them and feel like I'm 'on a roll' for the rest of the day, tackling my remaining workload with a scary level of efficiency and passion.
Keep a clean and tidy office
You know what they say – tidy home, tidy mind! And this is definitely the case when it comes to our work environments. Keep your desk clean and clutter-free, and you'll feel in control and happy. Take some time at the end of each working day to file things away and organise everything. If you're reading this on a desk that could do with a spring clean, buy some office supplies or storage boxes so you can start to enjoy the benefits of a tidy office.
Set boundaries and deadlines
To gain back control, establish a regular working routine and make sure you stick to it. For example, you could say to yourself that you'll work 8am until 5pm with a one hour break for lunch at 12pm – and two 15 minute breaks during the morning and afternoon. Make sure you stick to this routine by setting an alarm and being strict with yourself.
You should also set boundaries with how many times you're allowed to check your email. As email can be very distracting and take your focus away from real work, it makes sense to only check your inbox once or twice each day. Some recommend not checking emails until late morning and instead focusing on important jobs first thing. I'd actually agree with this – but I set myself two periods to check email: once at 10am, and another at 3pm. It has helped me significantly to stay productive.
Create lists and tick things off
I use Things for essential task management and I keep it constantly updated with all my daily projects. Once I've completed a task, I remove it and feel a huge sense of satisfaction for making progress. Use this or a similar service to keep on top of your own workload.
Charge more, work less
If you're working long hours, it's time to get tough and reassess all of your clients and what you're charging them. Prepare yourself for a regular 'annual review' where you outline all your achievements to each client and how you've successfully supported them – all to justify a necessary (and unavoidable) increase in rates. Write a letter well in advance to warn clients of a potential rate increase, and how much that will be. You might even decide that some clients have to go, so increasing rates significantly might help them to walk away.
But to spread the risk – approach some clients in July, halfway through the year, and some in December. Read my Tips article on how to increase your rates without losing clients and also how to weed out unwanted clients and grow your business.
Be tough with time-wasters
For some strange reason, people assume that freelancers have an easy life and loads of spare time. This isn't the case at all. So deal with time-wasters accordingly. Tackle unwelcome visitors, phone calls and emails politely but with efficient ruthlessness. Establish boundaries with friends or family who want to 'pop in for a brew' or chat over the phone during office hours.
Say 'no' to people who want free favours. Learn to tackle freeloaders and make them back off. Get better at spotting potential clients who never intend to hire you. Read my tips on how to deal with time-wasters and you'll be on the right track.
Learn to say no
Learning how and when to say 'no' will become your saving grace. Whether it's friends who want to use your skills and expertise for free, or a client that is wanting you to work through your weekend to meet a Monday deadline. Saying 'no' will set you free! Establish boundaries and stick to them. Make it clear that you're not available to work for no money and you certainly won't give up your Saturdays and Sundays to suit other people's needs.
You need to have more self-respect. Put your foot down, but do so as politely as possible. Being firm but fair is key here. Read by tips on when and how to say 'no' when freelancing.
Avoid the vampires
When you become a success, there will inevitably be people keen to share – or even steal – that success. You'll be approached by competitors, other freelancers, larger agencies or even just 'friends'. They'll constantly be trying to get your attention and 'go for coffee' to pick your brains. But the meeting will almost always weigh in their favour, as they try to sniff out anything that might suit them. You walk away wondering why you bothered.
Whilst networking is generally positive and helpful, leading to some very useful connections, there will be some 'vampires' who are only out to get you. My advice? Don't be naive – but treat everyone with the same open heart and don't assume the worst. Always give people a chance but keep those cards even closer to your chest.