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Football Crest Index: exploring the evolution of crest design in the beautiful game

Design plays a surprisingly important role in the beautiful game, with every football kit displaying one symbol that represents each club – the football crest.

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The Football Crest Index book about Juventus displayed flat lay with yellow and black illustrated player artwork, badges and design elements

Kickstarter project The Football Crest Index has documented the history of these designs, beautifully illustrating the evolution of football crest design over time.

This independent publication charts the 49 clubs to have graced the Premier League since its inception, looking at the development of each crest design throughout the clubs history. Forty-nine designers, who individually support each club, were hand-picked to produce original artwork representing their club's identity.

Following the success of the sell-out first volume, The Football Crest Index is back, now seeking to reprint volume one with crest updates, edits and a new cover, as well as publish a new book – this time, detailing the history behind the crests of 34 clubs to have graced Serie A.

Serie A was selected following a Twitter poll, asking fans which league should next be covered in print, and 34 new designers, illustrators and artists have now been brought together to produce bespoke artwork to represent each club.

The new book is set to published & designed by AKT and printed by Leycol. To find out more and support the project, visit the Kickstarter page.

Angled arrangement of blue and black hardcover books displaying The Football Crest Index logo with a shield and circular design on their spines and covers
Open pages of The Football Crest Index book showing Manchester City and other Premier League club crests and illustrated artwork by various designers
Open pages of The Football Crest Index showing various football club crests and badges displayed on a white background alongside design layouts
Open spread of The Football Crest Index showing AC Milan's crest evolution with red and black striped cover design and various badge iterations displayed on white page
Open book spread showing illustrated portrait of Lucarelli wearing Parma shirt on left page and Parma Calcio 1919 crest evolution on right page against yellow background
Open spread from The Football Crest Index showing Bologna FC 1909's crest evolution with red, black and blue geometric design and historical club badges
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