Outside In: Pantone launches Colour of the Year experiences with AirBnB in London
Airbnb and Pantone have joined forces to unveil a transformational experience that will be available to guests from all around the world. The aptly-named ‘Outside In’ house, now open for bookings from January 27 – 30, will provide an antidote to January blues and encourage all those who enter it to embrace 2017 with fresh optimism and excitement.
Bringing to life PANTONE 15-0343 Greenery, its Colour of the Year 2017, a home in London has undergone a stunning metamorphosis, transforming into an indoor-outdoor oasis so that for the very first time, people can truly live the colour.
Promoting growth and vitality for the year ahead, the magical haven features a woodland reception, an indoor greenhouse that doubles as a dining room, garden bedroom with mown lawn, topiaries and soporific plants, a tented nook for children to sleep in and a herb garden kitchen.
Of course, this follows Airbnb's recent expansion beyond the home with the launch of Trips, and the ‘Outside In’ house will welcome you to sample Greenery-themed, local Experiences available on the Airbnb app. All Experiences in the house are interactive and inspired by living nature: guests will hear the soft sounds of nature throughout, forage from its walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases and even pick leaves to design prints.
You can also book overnight stays in the ‘Outside In’ house, as well as a number of sample Airbnb Experiences with expert hosts during the day on January 27, 28 and 29.
"It's hard to think of a more fitting colour for 2017 than Greenery, a colour that symbolises new beginnings, growth and vitality," said James McClure, General Manager of Northern Europe, Airbnb. "Teaming this with Trips, which was introduced to make travel magical by immersing travellers in communities around the world and encouraging them to try something new, is an exciting partnership that provides the perfect boost to this otherwise dreary time of year."
The 'Outside In' house, hosted by Pantone, is at 4 Dingley Place, Clerkenwell. To book an overnight stay, visit airbnb.co.uk. All proceeds from the overnight stay will be donated by Pantone to AIGA. To book one of the free trial Trips available at the house, visit Eventbrite.