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A new series of toys highlights the real Frontline Heroes of the global pandemic

Museum of Toys, a platform for artists and toy designers, has created Frontline Heroes, a set of 12 toy characters that champions the keyworkers of the Covid-19 crisis.

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All images courtesy of and copyright of Museum of Toys

All images courtesy of and copyright of Museum of Toys

Designed by toy designer Jeremy Jap, art director Maggie Michella, and Museum of Toys' Win Satrya, the characters will be available for auction from 29 August with all proceeds going to the World Health Organisation (WHO) to help in the fight against the pandemic.

The series consists of a doctor, nurse, radiologist, paramedic, ambulance driver, pulmonologist, lab technician, hospital housekeeper, hospital administrator, security, pharmacist, and researcher. Besides highlighting the different vital roles, Frontline Heroes is inspired by real-life heroes from all over the world. The characters are only one of a kind – each designed, hand-painted, and crafted at home.

One such toy is named Huang, inspired by Lia Hua, an ambulance driver who "worked day and night, transferring over 100 patients daily during the outbreak in Wuhan, China". Then there's Imani, inspired by Naomi Thomas, a lead housekeeper in South Carolina, USA, who "coordinated disinfecting patient rooms to ensure safety for all staff". Dr Ruth is based on Dr Mark Benzimra, a respiratory physician who "bravely volunteered to be part of the Covid respiratory response team in Australia".

These are real-life heroes, celebrated in toy form. To get your hands on one and help the Museum of Toys raise lots of money for WHO to fight coronavirus, the toys will be available for auction via motmuseum.com from 29 August until 12 September 2020.

Twelve hand-painted toy figures representing frontline heroes laid out on white cards with sketches and character names, including doctor, nurse, paramedic and other essential workers
Frontline Heroes toy packaging on the left showing a single handcrafted figure with sketch drawings, and a reference sheet on the right displaying 12 diverse toy characters in different medical uniforms representing various healthcare roles
Hand holding printed design sheets for Frontline Heroes toy characters, showing illustrations of healthcare workers in various uniforms and outfits
Frontline Heroes toy packaging and character sheet showing a single healthcare worker figure in a green safety vest alongside a grid displaying all 12 toy characters from the series
Hand holding three printed sheets displaying Frontline Heroes toy character designs, clothing options and sketches of medical professionals and keyworkers
Frontline Heroes toy packaging and character sheet showing a single hand-painted figure in high-visibility clothing alongside a grid of 12 diverse toy characters representing different healthcare and essential worker roles
Twelve unique handmade toy figures representing frontline pandemic heroes including doctors, nurses, paramedics and other keyworkers, each displayed with identification cards and sketches on white backgrounds
Frontline Heroes toy packaging on the left showing a single figure with accessories, and a sheet on the right displaying twelve different hand-painted character toys representing various healthcare and essential workers
Frontline Heroes toy collection laid out displaying hand-painted figures of healthcare workers with sketches and design notes on white cards
Left: packaging for a doctor action figure from Frontline Heroes with grid-pattern design. Right: collection sheet displaying 12 toy characters representing different healthcare and frontline workers
Hands holding a small red toy nurse figure whilst paintbrush applies detail to its face, surrounded by paint containers and supplies on a work surface
Hands holding a hand-painted Frontline Heroes toy character over a palette of paints during the crafting process
Frontline Heroes toy packaging and character lineup showing a hand-painted doctor figure and grid displaying all 12 keyworker characters designed by Jeremy Jap, Maggie Michella and Win Satrya
Artist's workspace with paint palettes, jars of acrylic paint, paintbrushes and hand-painted toy figures in various stages of completion on a gridded work surface
Collection of illustrated character cards displaying handmade toy figures and sketches representing frontline healthcare workers from the Frontline Heroes series
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