End of Nowhere website shines a spotlight on creators and their creativity
This week has seen the launch of End of Nowhere, a new website produced by the creative agency Wong/Doody where some of the biggest names in the creative industry are interviewed about their work and life experiences.
Ever heard of the idea that beautiful things are born from suffering? While there might be some truth to this logic, the last few years have pushed the idea to the limit. After the pandemic, cost of living crisis and a myriad of other catastrophes, it's fair to feel burnt out and in need of inspiration.
That's where End of Nowhere comes in. Launched by creative agency Wong/Doody earlier this week, the website is a nourishing home of interviews with some of the biggest names in the arts.
Conducted by Oxbow frontman and journalist Eugene Robinson over the last two years, the first anthology of eclectic interviews on the site sees the likes of filmmaker John Cameron Mitchell, punk icon Lydia Lynch and drag superstar Fauxnique open up about their experiences.
Each is laid out in dynamic blocks of text with occasional bursts of playful typography, such as the word juggling getting tossed around like a pin. Part article, part concrete poetry, these interviews manage to find a creative angle on the sometimes well-worn and over-familiar path of the creative interview format.
Eugene, who has previously contributed to The New York Times, GQ and VICE, said: "It's not often that you get to interview various creatives in all these manifestations. These names shine ever so brightly when it comes to finding the inspiration and the attitude to drive societal change in the world."
An anthology of interviews with creatives needs an appropriate look to boot, and that's exactly what End of Nowhere has been blessed with. Commissioned from a range of Wong/Doody artists, the website sees famous faces immortalised in portraits made from 4D rendering to 4B pencils.
Originally on show in New York and London earlier this year, the entire collection of portraits can now be found on the End of Nowhere site. Encompassing a variety of styles, they see Derek Walker become immortalised as a lurid, scratch glitch and Lilly Sparks rendered as a nebulous gas.
Grace Francis, Chief Creative & Design Officer at Wong/Doody, said: "Everyone knows the feeling of that craving we all share for escape and respite after everything the world has endured over the past two to three years. 'End of Nowhere' is intended to satisfy this hunger and more."
She adds: "By honouring culture-defining creative game changers and providing a platform for them to talk about their creative lives, 'End of Nowhere', we hope, will also engage, inform and inspire. And with our plan to add additional interviews on an ongoing basis post-launch, it will do this on an ongoing basis, not just once."
With recent events weighing heavily on many, especially creatives, these interviews are a welcome relief from the stranded feeling many people have been feeling. As the name suggests, they are a sign that this sensation of belonging nowhere has finally come to an end.