Visual identity to celebrate the 10th anniversary of the Flatpack Film Festival

Known as the UK's most creatively curated film festival, the pressure was on to stand out – without straying away from its established graphic identity of the inverted 'F'.

Calling on the graphic design talents of Justin Hallström – with art direction from Hannah Myatt and photography from Rob Wilson – Justin crafted an identity that plays on the name of being flat, but with a three dimensional element. He explained: "Breaking apart the inverted F and placing the panels on different levels gives it a depth and also lets it move into more deconstructed layouts.

"This flat approach to 3D gives the identity a new dimension that clearly relates back to the graphic identity established over previous years. A range of different layouts was then photographed to give the identity depth and flexibility."

The visual was used to advertise the festival through printed programmes, posters and leaflets, while a more graphic version was used for the volunteer t-shirts.