Studio.Build's playful and simple brand overhaul for the 'mavericks' of the entertainment industry
Studio.Build has delivered a complete rebrand for Three Six Zero, a global management and entertainment company that manages talent such as Calvin Harris, Will Smith, Tiësto, and Louis Tomlinson.
The project includes an updated logo mark, wordmark, colour palette and typography, plus a full website relaunch (as well as a previous landing page), merchandise, copywriting, stationery, desktop and mobile backgrounds, and updated brand guidelines.
Founder and Creative Director Michael C Place said: "We worked closely with the creative team at Three Six Zero and aimed to capture their ethos and distinguished taste. They are mavericks in their industry, so it was important that we build an identity that represents the creativity, innovation, and refined style that Three Six Zero embodies.
"The identity is based on simple, playful, and somewhat anarchic layouts with large scale typography and subtle animations and videos. These, combined with dry humoured and irreverent copy that we created in-house, adeptly represent Three Six Zero’s distinctive culture and forward-thinking mentality and practice."
Studio.Build partnered with Engine to carry out the website overhaul. The unique site navigation changes each time the user lands on the website to give a different experience with each visit. Every screen on the website adapts and changes according to the screen size with either imagery or typography as the main focus.