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InspirationGraphic Design

Studio Thomas shifts coffee brand from hipster to high street

Launched in 2014 as the UK’s first cold brew coffee brand, Sandows has gone from strength to strength. In particular, the company has been moving outside of the small independent coffee scene and the London bubble, as the appeal of quality ready-to-drink coffee has grown around the UK. And so they turned to Studio Thomas to making Sandows a brand for everyone.

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Sandows Coffee by Studio Thomas. All images courtesy of Studio Thomas. Via Creative Boom submission.

Sandows Coffee by Studio Thomas. All images courtesy of Studio Thomas. Via Creative Boom submission.

This has meant challenging the format, packaging and price point, as well as the brand itself. The developments culminated in the launch of the new bag-in-box pack, as well as a refreshed brand look and feel.

The new design includes packaging, point of sale marketing and a creative campaign. A new illustration style, together with an updated tone of voice – bold, immediate, fun and accessible – brings to life the characteristics of Sandows Cold Brew.

An ongoing relationship between the brand and studio, meanwhile, has meant consistency throughout all products and touchpoints, whilst making sure the output is kept fresh and innovative.

A bright blue neon-style sign reading "COLD BREW COFFEE" with white lettering and border on a turquoise background
Sandows cold brew coffee packaging displayed against a bright blue background, showing the redesigned label with subscription offer and product information
Collection of Sandows Cold Brew branded stickers featuring illustrated icons and the brand name on blue and white circular backgrounds
Sandows cold brew packaging featuring four illustrated icons explaining the product benefits: brewed cold and slow, caffeine charged, gets you going, and nice with ice
Bright blue tote bag with Sandows Cold Brew logo featuring a smiling character and text reading "you going sandbows
Blue and white mural featuring Sandows Cold Brew branding with repeated text describing product qualities like "natural", "tasty", "strong", "cold", "charged" and "chilled
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