Studio Thomas shifts coffee brand from hipster to high street

Sandows Coffee by Studio Thomas. All images courtesy of Studio Thomas. Via Creative Boom submission.

Launched in 2014 as the UK’s first cold brew coffee brand, Sandows has gone from strength to strength.

In particular, the company has been moving outside of the small independent coffee scene and the London bubble, as the appeal of quality ready-to-drink coffee has grown around the UK. And so they turned to Studio Thomas to making Sandows a brand for everyone.

This has meant challenging the format, packaging and price point, as well as the brand itself. The developments culminated in the launch of the new bag-in-box pack, as well as a refreshed brand look and feel.

The new design includes packaging, point of sale marketing and a creative campaign. A new illustration style, together with an updated tone of voice – bold, immediate, fun and accessible – brings to life the characteristics of Sandows Cold Brew.

An ongoing relationship between the brand and studio, meanwhile, has meant consistency throughout all products and touchpoints, whilst making sure the output is kept fresh and innovative.