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InspirationGraphic Design

Studio Bennü's bold identity for Critics' Club helps to champion art and culture for all

Studio Bennü has created a bright and bold identity for Critics' Club, a social enterprise which runs programmes in the UK to introduce young people to art and cultural spaces.

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Colourful mural displaying Critics' Club branding with bold typography and vibrant panels in red, blue, yellow and gold featuring art and culture messaging

The heart of the brand focuses on challenging cultural norms while championing creativity for all, regardless of their background – the very core values and mission statements that the London studio chose to reflect.

"The demographic of the brand is very broad with many additional stakeholders to consider (parents, schools, teachers) which is reflected in the visual identity and tone of the brand across its various touchpoints," explains Tom Berry, founder of Studio Bennü.

A vibrant and bright colour palette, combined with powerful and bold typography also helps the brand to stand out in its "uniqueness and mission". While the social media strategy "celebrates people's reviews through quotes and informs through the imagery of art and events".

Open brand guidelines for Critics' Club showing secondary treatments and a yellow page with red curved letterforms against a teal background
Critics' Club branding system including smartphone mockup, letterhead, business card, logo symbol and pencil on blue background
Studio Bennü's brand identity guidelines for Critics' Club showing logo, colour palette and typography specifications
Certificate of completion awarded to Thomas Hanks for the Critics' Club programme, featuring a yellow border and colourful striped design elements on a blue background
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