Softness: An artistic exploration of sponges and other cleaning products

This rather surreal project celebrates colourful sponges and cleaning products. The art direction is by Pablo Alfieri, and the aim of the series is to explore texture in a playful and colourful way. What's not to love?

Based in Buenos Aires, Argentina, Alfieri is no stranger to the exploration of our senses. Previous projects include The Balloon Series, Playful Portraits and Hands. In a similar vein to Softness, texture and colour are examined in a fun and engaging way.

To see more of the artist's work, visit Instagram.

Via Behance


Get the best of Creative Boom delivered to your inbox weekly