Ragged Edge rebrands Trussle as the ‘home of home ownership’

Becoming a homeowner is a huge and happy milestone. But for many people, the journey to get there is still overwhelming and outdated. Trussle’s ambition is to change that by transforming the homeownership journey into a simple, rewarding and modern experience.

Branding agency Ragged Edge worked with the fintech start-up to define its proposition, before creating a new visual and verbal identity. Following the rebrand, the agency joined forces with UnLtd Inc and Squadron Venture Media to create an advertising campaign to launch the home of homeownership brand to UK consumers.

Max Ottignon, Co-founder, Ragged Edge, says: “Homes are where people build their lives, families, and futures, so we worked with the Trussle team to create a brand that could stand for far more than finance. Trussle opens doors at every stage of the home ownership journey. This central thought led to a brand idea - Open Doors - that could manifest itself across every area of the business - from design to product development, to customer service.”

Inspired by the purity of an architect’s drawing, the brand idea inspired the new Trussle logo, as well as forming the basis of a flexible graphic system to frame an illustrative style created in-house at Ragged Edge. The new customer-facing tagline ‘The home of home ownership’ feels equally broad and bold, while the welcoming tone of voice enables the brand to speak to the breadth of customer and circumstance they serve. Discover more at www.raggededge.com.