Fortnight Collective creates simple, vibrant designs for new 'hard kombucha' drink, Allkind

Odell Brewing Co. has recently launched its new "hard kombucha" drink, Allkind, with branding and packaging designs by Fortnight Collective, an agency with offices in Boulder, Colorado, and London.

Written By: Emily Gosling

28 April 2021

Allkind hard kombucha cans in Juicy Citrus and Super Berry flavours with vibrant red, orange and yellow fruit-themed packaging designs on a yellow background

Kombucha is a fermented drink made with tea, sugar, bacteria and yeast celebrated for its probiotic properties which has been brewed for thousands of years. Allkind – Odell's first hard kombucha – is a little different to most in its booze content: the flavours in the range (Juicy Citrus, Super Berry and Tropical Turmeric) are each around 6.5% ABV.

Allkind hard kombucha can and packaging box with vibrant pink and purple geometric floral patterns on a pastel background with a purple sphere

Colorado-based brewery Odell Brewing Co., which is 100% employee-owned, has worked with Fortnight Collective in an ongoing capacity, commissioning it for numerous projects including the designs of its line of canned wines, its Good Behavior beer and the Sippin’ Pretty fruited sour craft beer. Fortnight Collective works across all aspects of Odell's design, including brand strategy, naming, packaging and digital design.

The Allkind branding looks to reference the idea that it was "brewed to be kind to ourselves, each other and the planet," as Odell puts it, through bright colours and bold outlines. The simplicity of the designs looks to reference Allkind's organic, real fruit ingredients; while the colours on each variant's can designs correspond to their flavours and ingredients.

Allkind hard kombucha cans in vibrant colours featuring Juicy Citrus, Super Berry and Tropical Turmeric flavours with bold fruit illustrations and outlines

"Because Allkind Hard Kombucha is not a blend, it's a living harmony, we wanted the design to evoke this idea of balance," says Fortnight Collective. "The illustration in the packaging combines separate shapes, textures, and colours in a way that creates interlocked mosaics where all flavours and ingredients are represented while still being part of a larger composition."

These individual elements are separated through the use of flat design with distinctive black outlines, which also allow for the logo and typography to be easily integrated within the designs in multiple different ways.

"Kombucha is an exciting category to design for as the beverage and what it means to drink it, is evolving," said Andy Nathan, CEO, Fortnight Collective. "We've worked on a number of kombucha brands, appealing to those with a healthy lifestyle. Allkind takes that notion of health a step further, infusing fun and lightheartedness into the product, which we made sure came through with the design."