Designer Mr Gresty creates pared-back but punchy identity for new gym concept MOB45
MOB45 specialises in short workouts focus on training in "short, sharp bursts", and boasts the tagline "Revolutionary new gym. Revolutionary new workouts".
As such, Mr Gresty’s manage to pack a punch through pared-back, classy aesthetics. The monochrome palette works alongside a sharp but stately sans serif typeface that works just as brilliantly on small online copy as it does for huge wall graphics in the gym space itself.
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