Looking for something?

Tap outside or press close

InspirationGraphic Design

Masquespacio design firm reveals its new brand identity and colourful studio

When Spanish creative agency Masquespacio decided to create a new brand identity for itself to celebrate its fifth anniversary, it also pulled out all the stops to redesign its entire studio in Valencia. Taking inspiration from its signature style of bright colours, geometric shapes and contrasting materials, the branding flows seamlessly from business cards and letterheads to office furniture and décor.

Written By:
A bright blue desk workspace with an iMac displaying Masquespacio's portfolio, surrounded by plants, stationery holders, and design books on floating shelves against a turquoise wall

The new logo is based on the consultancy's name - 'Mas' meaning 'More' in English, with the letter 's' divided into two parts to symbolise the added value offered by Masquespacio in each of its projects. Meanwhile, the brand consists of seven different colours that can change depending on what's on-trend at any given moment. In fact, using a palette of these on-trend hues, the studio's interior colours will also be changed annually to keep up with the latest fashions.

Ana Milena Hernández Palacios, Creative Director of Masquespacio said: “Although our studio is technically a workspace, we wanted to incorporate decorative elements, alongside vivid colours and upholstered furniture with the aim to create a warm atmosphere that felt like home.”

Masquespacio is an award-winning creative consultancy launched in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the two disciplines of their founders, interior design and marketing, the Spanish agency creates branding and interior projects for clients internationally. Find out more at www.masquespacio.com.

Photography of the studio by Bruno Almela and of the branding by Luis Beltran

Masquespacio's new brand identity displayed across blue background featuring blue and pink folders, business cards, envelopes, wooden blocks with logo, brass pens and green plant leaf
Masquespacio's colourful branded desk setup featuring a pink coffee cup, turquoise folder, blue mouse pad, white keyboard, gold scissors, and stationery with the MAJ logo on marble and blue surfaces
Masquespacio's new brand identity displayed across various colourful collateral including calendars, business cards and letterheads arranged on a marble surface
Masquespacio's navy and mint green stationery arranged on marble with macarons, a cocktail and fresh greenery
Pink book with "MAS QUE SPACIO" text displayed on a marble surface against beige and navy blue walls
Masquespacio's turquoise brand identity box opened to display pink, navy and burgundy stationery items including business cards and letterheads arranged on marble
Blue and pink business card with "MAS" lettering on white marble surface against deep red background
Masquespacio's studio workspace featuring a bright blue desk and yellow storage units against a blue wall, with potted plants and marble surfaces
Masquespacio's studio features a marble dining table with grey upholstered chairs, surrounded by colourful walls in pink, yellow and blue, potted plants and large windows overlooking a Valencian street.
Masquespacio's studio meeting area features a white marble table with beige chairs, a vibrant blue accent wall, wooden cabinetry, potted plants and linear wall sconces
Masquespacio's redesigned studio workspace featuring a coral pink partition wall, marble desk, vibrant blue storage unit, potted plants and a teal-green wall visible beyond the brass-framed opening
Masquespacio's turquoise studio wall displays framed artworks above a shelf with books, decorative objects, stationery and a potted plant
Colourful modular office workspace with pastel pink and turquoise partitions, blue desk, wooden chair and shelving, bright blue wall visible through mirror in Masquespacio's Valencia studio
Masquespacio's redesigned studio workspace with bright blue desk and shelving, featuring colourful décor, office supplies, a laptop displaying their new brand identity, and potted plant against a coral pink wall
Masquespacio's studio features open shelving displaying magazines and design books against pale grey and bright blue walls, with a bright room visible through an open doorway beyond
Masquespacio's redesigned studio featuring a cream sofa, colourful pouf seating in blue, burgundy and green, a curved teal armchair, potted plants and a vibrant turquoise accent wall
Colourful interior workspace with vibrant velvet poufs, a burgundy round table, potted plants, turquoise wall panel with suspended planter, and a teal chair
Masquespacio's redesigned studio features a pink curved sofa with teal and green cushions, a potted plant and blue side table against vibrant blue and coral walls
Masquespacio studio interior with wooden desk, colourful pegboard storage featuring blue and coral boxes, hanging plants, and natural light from a window.
Masquespacio's studio wall featuring pegboard shelving units with colourful storage boxes, filing organisers and potted plants arranged in a grid system
Masquespacio's Valencia studio workspace with blue desks, wooden furniture, potted plants on windowsills and shelving, and bright overhead lighting
Share

Further Reading