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Loulou's minimalist and calming illustrations that experiment with traditional mediums

Loulou is a London-based image maker who enjoys experimenting with colour, shape and space. She recently graduated with a First Class Honours in Illustration and Visual Communication at the University of Westminster and presented her work at this year's D&AD New Blood, which is where we discovered her.

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Minimalist illustration of a green landscape with cypress trees, rolling hills and striped pink and grey foreground beneath a peachy sky

"I draw upon the themes of minimalism and my paintings are small, intricate and inviting," she says. "I utilise a variety of textures from watercolour, acrylic and gouache, and occasionally coloured pencil. It is important for me to use my surroundings and to find interesting, simple architecture and locations as fuel for my art to create a tangible and accessible space.

"I also particularly love and admire the traditional way of working on paper, which I feel is lost in the current digital age, as it is something that is very raw, intimate and personal." Discover more via her website.

Minimalist illustration of a storefront with turquoise signage showing figures inside, rendered in soft watercolour tones with simple geometric shapes
Minimalist illustration of a crescent moon above a landscape with geometric fields, a crescent-shaped water body, cypress trees and a pink building at dusk
A figure in light blue stands before a large oval capsule shape filled with a digital cityscape of orange and blue buildings against a deep blue background
Minimalist illustration of two figures walking past a white modernist building surrounded by green trees and apartment blocks under a pale blue sky
A minimalist illustration showing a small green shrub on the left and a framed artwork on the right depicting a sunset landscape with green hills and a white figure against an orange sky
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