Jee-ook Choi's beautifully muted illustrations that turn the everyday upside down

South Korean illustrator Jee-ook Choi is known for her quirky and surreal artworks that merge everyday objects and activities with the strange and unfamiliar, using a subtle, muted colour palette and minimal fine lines to craft thought-provoking illustrations that flip normality on its head.

Her recent work for BIFAN 2016, the Bucheon International Fantastic Film Festival, included a series of posters for the ceremony – all in her signature twisted style. One particular offering points to Escher, with divers throwing themselves into different areas of the depicted scene, where the sky merges with water and green forests wrap themselves around curved swimming pools.

For the same organisation, she was commissioned to create a poster for the BIFAN Industry Gathering, which takes an in-depth look at the current state of the film industries in Korea and Asia. Jee-ook takes inspiration from the classic Slinky toy to suggest the "meeting of minds" during the 20th anniversary of the festival. Discover more at jeeook.tumblr.com.

Via Tumblr & It's Nice That

Work in progress | Jee-ook Choi

Work in progress | Jee-ook Choi

Jee-ook Choi

Jee-ook Choi

Jee-ook Choi

Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

2016 Bucheon International Fantastic Film Festival first official poster | Jee-ook Choi

BIFAN main poster | Jee-ook Choi

BIFAN main poster | Jee-ook Choi

Jee-ook Choi

Jee-ook Choi

Palm Shop | Jee-ook Choi

Palm Shop | Jee-ook Choi

BIFAN Industry Gathering | Jee-ook Choi

BIFAN Industry Gathering | Jee-ook Choi

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