isobel has launched a new campaign for Jet, the first TV advertising for the UK fuel brand in more than two decades.
The film Keep on Moving is a unique take on a classic road movie theme, and features a man at a grand piano "driving" through dramatic English countryside playing and singing Joe Jackson's iconic 1980s hit, Steppin' Out. He then briefly stops at a Jet forecourt to refuel before hitting the road again to resume his musical journey accompanied by the line: 'Don't let filling up slow you down'.
Commenting on the campaign Ben Stump, creative director at isobel says: "Since 1954 Jet has been on the side of the driver, aiming to get you in and out quickly. They understand that whatever you drive, or wherever you're going, you just want to 'Keep On Moving'. Through one man's love of the open road (and a good old sing-song), this commercial is a beautiful celebration of that."
This latest campaign is part of an ongoing brand refresh for Jet – supplied in the UK by the major wholesale and fuel provider Phillips 66 Limited – and is designed to increase visibility and consideration amongst new and existing customers.
The 60 second and 30 second TV ad will air throughout September across the Midlands and the North of England. Other elements of the Keep on Moving campaign will be rolled out nationally on social media throughout the month.