London creative agency Impero has put the fizz into a national advertising campaign for new brand L’mon, a zesty range of sparkling drinks.
Launched this month, Impero was tasked to deliver an engaging and disruptive campaign to build awareness and drive trial for the new drink (which apparently has no artificials and is available in three zesty flavours).
The agency wanted to create standout for L’mon and so came up with a grassroots campaign that uses a flyposting-style strategy to deliver real impact. There was even a WHSmith window wrap at Waterloo Station.
"A new brand launch is a great creative challenge because you have to deliver a creative that will have the most impact and engage people who have never seen the product before," says Michael Scantlebury, creative director and founder of Impero. "That’s a tough gig, but in our usual style, we devised a high impact campaign that frames the brand and product for an urban audience."