Marokka, the Anglo-Italian design house, has partnered with Broadgate and The Aspinall Foundation in a fun, tech-inspired exhibition – WILD LIFE. The exhibition incorporates Marokka’s first ever public art sculpture, Gus, a three-metre tall polygonal gorilla that is their largest sculpture to date.
Gus is one of a portfolio of sculptures, including the iconic Frank, the French Bulldog, products of Marokka’s design and architectural background and their fascination with the structure and geometry of all that surrounds the every day.
Gus has been unveiled at Finsbury Avenue Square, Broadgate as part of WILD LIFE, an interactive exhibition combining physical and digital sculpture. By downloading Marokka’s free app, visitors can bring augmented reality animations to life, highlighting the plight of endangered animals around the world and the incredible work of charity partner The Aspinall Foundation in protecting them.
Joe Cocozza, Commercial Director of Marokka said, "We relished the challenge of recreating one of our sculptures on this scale for Broadgate, and using AR technology to enhance the physical experience. Gus works as a design thanks to the magnificence of the gorilla as an animal, so it is a privilege for us to partner with The Aspinall Foundation and help raise awareness of their amazing work."
Gus will remain in situ throughout the London Design Festival until the 24 September, before being gifted to leading animal conservation charity, The Aspinall Foundation, which is committed to returning rare and endangered animals back to their natural habitats. Find out more at broadgate.co.uk.