We wear masks for many reasons: for fun, to hide our identity, for protection, or to make a statement. Masks have also been used historically to scare the bad spirits away – hence, people often choose the mask of someone or something they think causes fear, like ghosts, witches or zombies. Inspired by this, Godspeed Branding has produced ‘masks of modern fears’, a series of masks that reflect contemporary fears.
There’s the ‘Fear of Being Offline’ mask, which might well be the mask that I should don…it’s designed for those of us guilty of reaching for our smartphones immediately after waking up, taking our phones to the toilet and choosing a cafe according to the Wi-fi connection. Just one question – can I still see my screen through the eyeholes?
The ‘Fear of Surveillance Cameras’ mask is all about the anxiety caused by Big Brother-like CCTV and surveillance. How would you feel if someone was standing outside your window, staring at every action you take? Unsafe, alarmed, perhaps? We’re being monitored every day, everywhere, but no one asked us if we’re ok with being watched in the first place…
Finally, with lots of talk about plastics in our oceans and clips showing the impact on penguins and turtles doing the rounds – and breaking our hearts - on social media, a fear of being consumed by plastic is pretty understandable. Pollution is a very scary reality we shouldn’t hide from in the ‘Fear of Total Pollution Mask’ (but if you do wear it, be sure to recycle responsibly afterwards).
These beautifully designed paper art masks are cleverly conceived, featuring intricate, origami-like designs. Find out more about the project here.