Everland's identity for organic drinks brand Naturfrisk is like 'the good old days'

Naturfrisk was founded in 1997, long before the ecological movement today, and way before anyone labelled their products as "organic". It was ahead of its time, and is a proud supplier of juices and soft drinks that are made "like the good old days".

This sentiment was the inspiration behind its identity and packaging design for a new range, created by Everland. The Copenhagen-based agency wanted to encapture the wild nature, the natural process, and the mindset of "working with wildlife on nature's premise".

"A truly sustainable mindset is not to exploit nature but working in harmony with one another and balancing the in and output," says Everland of the work. It visualised this mindset in Naturfrisk's new range of soft drinks, where branches and leaves are circling the etiquette.

"It bears witness to the organic and respectful approach that permeates this company from production to design," Everland adds. "If everyone was so authentic and sustainable in their approach, the world would be a very different place."

Everland's other clients include REMA 1000, Carlsberg, Danone, GP Batteries and Orkla Foods. Discover more of its work, at www.everland.dk.