Looking for something?

Tap outside or press close

InspirationGraphic Design

South London design studio DutchScot's caviar food fight branding

Based in Peckham, South East London, DutchScot is a design and branding consultancy spanning strategy and naming; advertising; signage; art direction; copywriting; identity, print, digital, editorial and interior design, and more.

Written By:
Hands with red nail polish and jewelled bracelets holding a brush over black caviar against a pink curtain backdrop

It works to the goal of creating work guided by "ideas and invention, relevance and difference, intuition and experience, substance and soul." DutchScot has just launched a new website to show off all this and more, featuring a ton of work that exemplifies its belief in creating projects "guided by strong creative thinking that runs deep below a simple and striking surface", and "asking provocative questions and working closely with partners and clients to use refined ideas of modern craft and create unusual work that stands out – regardless of the size of the budget of a project". Standard claims, perhaps, but in their case, they are beautifully true.

We're keen to highlight its recent work for Epicurean, a consultancy specialising in restaurants and bars that focuses on interior design as well as working on market research, business modelling, menu concepts, staff and branding.

DutchScot's work for the brand was based around the meaning of the word 'Epicurean': a "person devoted to sensual enjoyment, especially that derived from fine food and drink". It created a suite of photographic images shot by photographer Kristy Noble and styled by Olivia Bennett, which show a rather opulent food fight involving flicking generous spoonfuls of caviar and, er, octopuses.

At the heart of its new designs is a logo which is split into two – half of the logo takes the shape of an elegant upper case 'E' which forms a sort of diagram to represent the three main aspects of Epicurean's offer: people, places and food.

The precise, diagrammatic nature of the logo also works as a bracket device that amalgamates and distils a diverse range of portfolio imagery, messaging and other content. Decorative typefaces and expressive logotype are designed to complement the more functional aspects of the logo.

DutchScot also created the Epicurean website, briefed to design "Not just another portfolio site". As such, the homepage aims to give an "explorative" feel, using a "visual collection of all things Epicurean, from sketches through to finished pieces," says the studio. Content is also automatically pulled in from the brand's Instagram feed, meaning the site is under constant evolution to keep the website continually evolving.

The images are brought together to create a short, stop-frame film that was used on a holding website to launch Epicurean to press, potential clients and the industry. Mini sequences are used for social media content.

'Not just another portfolio site' was the brief for the website. The homepage is designed to be deliberately explorative with a visual collection of all things Epicurean, from sketches through to finished pieces. Content is also automatically pulled in from their Instagram feed to keep the website continually evolving. Epicurean's case studies are also structured according to the 'people, places and food' philosophy with each one loosely divided into three sections; as are the team member bios, with each person naming their favourite chef, restaurant and meal.

Three minimalist book or publication covers in yellow, pale green and burgundy, each featuring a simple geometric line design in black
Elegant table setting with a lime-green plate featuring a pink heart-shaped object, surrounded by scattered green leaves and styled with glassware and cutlery
Graphic showing three photographs of interior spaces and venues for Epicurean branding, including a bar counter, dining room, and retail display
Large serif capital letter A and lowercase a displayed in black on cream background, demonstrating DutchScot's typography work for Epicurean
Elegant dining table set with white plates of oysters and seafood, fresh flowers, wine glasses and champagne bottle, styled for fine dining branding
Front and back cover of a yellow business card for Epicurean with minimalist black line design and contact details
DutchScot design studio website navigation menu with links to home, projects, insight, studio, approach, services, team, clients and contact on a burgundy background
Suspended caviar and a curved bronze sculpture scatter petals against a mauve wall in DutchScot's Epicurean branding campaign
Botanical illustration of an artichoke showing buds, blooms and cross-sections with scientific Latin name, credited to Epicurean on Instagram
Dark green-fronted restaurant with illuminated windows displaying plants and interior seating, with orange chairs visible at a table in the foreground
Elegant table setting with white plates, clear glassware, candles and a tall vase of white flowers and foliage against a warm beige wall
A plated green soup with croutons arranged in a cross pattern, served on white china at a formal dining table with glasses and additional place settings
Share

Further Reading