Brookyln's LMNOP creates The Modern Classic magazine for Morgans Hotel Group

Morgans Hotel Group launched the global phenomenon of boutique hotels 20 years ago, and to celebrate their rich history they recently put together a campaign called The Modern Classic. As part of the drive, the Group hired Brooklyn studio LMNOP to design and print a special magazine for its hotel guests.

"Each of Morgans' properties has a design aesthetic that is unlike anything you've seen before, awe-inspiring and always over-the-top," explains LMNOP. "So, to capture the essence of Morgans' brand, we conceived, designed, and printed a zine for them to distribute to hotel guests.

"This project was a print designer's dream, complete with gold-holographic foil, gold staples, fluorescent Pantone inks, collage, illustration, a tear-out poster, and even a little pack of temporary tattoos." Sounds amazing. You can discover more about how they did it at


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