Morgans Hotel Group launched the global phenomenon of boutique hotels 20 years ago, and to celebrate their rich history they recently put together a campaign called The Modern Classic. As part of the drive, the Group hired Brooklyn studio LMNOP to design and print a special magazine for its hotel guests.
"Each of Morgans' properties has a design aesthetic that is unlike anything you've seen before, awe-inspiring and always over-the-top," explains LMNOP. "So, to capture the essence of Morgans' brand, we conceived, designed, and printed a zine for them to distribute to hotel guests.
"This project was a print designer's dream, complete with gold-holographic foil, gold staples, fluorescent Pantone inks, collage, illustration, a tear-out poster, and even a little pack of temporary tattoos." Sounds amazing. You can discover more about how they did it at lmnopcreative.com.
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