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InspirationGraphic Design

Bleed's identity for A Few Good Things embraces Scandinavian minimalism and a neat graphic device

It's surely safe to say there are numerous reasons Oslo and Vienna-based agency Bleed went for such a confident, minimal design for their client A Few Good Things. Yhey're a Scandi agency (founded in 2000 by Svein Haakon Lia and Dag Solhaug Laska) designing for a Scandi client (it's going to be minimal, right?), designing an identity for a show that aims to "rethink our approach to design" at a time when "our everyday lives are overcrowded with ‘things’."

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A grid of business cards for A Few Good Things featuring a minimalist design with measuring tape-like graphic devices labelled with different designer names

Also, the clue is in the name: a few good things – a carefully selected and limited colour palette of black, grey, green and white; a quiet, neat and rather beautiful sans serif font; carefully considered paper stocks and a neat graphic device tying it all together make for a cohesive, uncomplicated identity system.

A Few Good Things, which took place in mid-2016, was a showcase of ten Norwegian designers as part of New York's Wanted Design show NYC x DESIGN. The identity therefore required a pared back approach, to let the work do the talking and also due to the vast number of applications, from show graphics, to a website, to catalogues and stationery. The designs for the business cards show the adaptability of the simple graphic that features across these touchpoints, a measuring tape-like line with nodes that vary in their distance from one another across different team members' cards.

Scattered printed materials for A Few Good Things featuring white pages with green geometric shapes, minimalist typography and a measuring tape-like graphic device
Multiple pages from A Few Good Things identity system showing minimalist product photography, designer listings and a graphic line device with varying node spacing
Black box with "A Few Good Things" text and measuring tape-like graphic device on white packaging for the design showcase identity
Two printed booklets for A Few Good Things displayed on a dark surface, showing minimalist design with black typography and subtle graphic elements featuring measuring tape-like lines with nodes
Display of A Few Good Things branding showing minimal wooden and black objects arranged on a white shelf with a graphic scale above, alongside a green identity manual on the left
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