Drinks start-up FIX8 launches in the UK this month, with its new identity created by B&B studio. Made from kombucha and available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – FIX8 is a brand born from the idea of "positive addiction", steering away from any negativity surrounding the 'buzzing' tea.
"When you look at the kombucha category, the same design codes appear again and again," says Shaun Bowen, Creative Partner at B&B studio. "A modern take on apothecary bottles, scientific language to explain the complex fermentation process and the languages of other beverages.
"The live cultures and unique taste of kombucha are widely-known to result in a ‘buzz’ when consumed and the identity for FIX8 reflects this with a vibrant colour palette, a direct tone of voice and graphic, layered imagery to evoke an obsessive, addictive feel. With FIX8 we wanted to celebrate the commitment of buzz seekers – the core consumers in the wellness sector addicted to a healthy lifestyle."
FIX8 is available in a growing number of outlets including Triyoga Camden, Catalyst and Volcano Coffee. For more info on flavours, founder’s story and all things fermentalism head to www.fix8.com.