Aurélia Durand is amongst 12 artists to collaborate with Magnum to raise money for women cocoa farmers
](https://www.creativeboom.com/uploads/articles/2d/2d002b9d5e2fbf630c2778f44860291e76320f71_810.jpg)
Ivory Coast by @4ur3lia
Illustrator Aurélia Durand has kicked off a virtual exhibition as part of Magnum's new campaign to celebrate "small moments of pleasure" and raise funds to support women cocoa farmers impacted by the global Covid-19 pandemic.
She is one of 12 artists to collaborate with the brand, creating an original artwork that transforms now-famous images of quiet city streets taken during lockdown into bustling hubs of 'Pleasure Imagined'. Aurélia's bespoke artwork sees a collision of colours adorn an original photograph taken by her father of The Basilica of Our Lady of Peace in Yammasoukro in 1991 on a family trip to her mother's native Ivory Coast, where Magnum sources much of its cocoa from.
Aurélia said: "As an artist, I always strive to create art that is true to me and what I believe. With the devastation that the current crisis has brought, I am grateful that I can share what pleasure means to me through my most precious and authentic means.
"Creating this piece was such an important and meaningful process, not only am I sharing my hopes for a harmonious and bright future, but the funds generated through this initiative will go towards making this a reality for cocoa farming communities in Ivory Coast impacted during these difficult times."
Visit magnumicecream.com/pleasureimagined to find out more or make a donation to support cocoa farmers in the Ivory Coast.
Pleasure Imagined kicks off a two-year commitment between Magnum and NGO partner 100 Weeks. Magnum is also committing an additional donation of €250,000 to provide direct financial support to the women cocoa farmers within its extended network.
](https://www.creativeboom.com/uploads/articles/d9/d9d66b195665509064ec2aa2ae2148936d36283f_810.jpg)
Rio de Janeiro by @diegolimberti
](https://www.creativeboom.com/uploads/articles/7e/7e6ac482228c006c34d5d7fa0dcf2737d670011b_810.jpg)
São Paulo by @giubibianchi
](https://www.creativeboom.com/uploads/articles/00/0021a0aeb28c244ba78678d02eca4fe2eb5a2f83_810.jpg)
Buenos Aires by @generic_primo
](https://www.creativeboom.com/uploads/articles/c6/c6d9cf253349d244fbe16165f632e0fba8b3accb_810.jpg)
Madrid by @nicord
](https://www.creativeboom.com/uploads/articles/13/134210cdb2ffd65ef3f5e880d00e417733cd0e5f_810.jpg)
Buenos Aires by @rocco3084art
](https://www.creativeboom.com/uploads/articles/67/671c5afc43194f00d43c6f6ddf481aa38ce8ef33_810.jpg)
Lisbon by @ilchachoscratchest
](https://www.creativeboom.com/uploads/articles/a4/a4df2c075c7cb3720ffb4cc234a89fe33132866d_810.jpg)
Madrid by @agus_jpgg