Analogue's fresh and fruity identity for a new 'clean drinking alternative'

Via Creative Boom submission. All images courtesy of Analogue

This vibrant new identity by Leeds agency Analogue for new alcoholic beverage, &Soda, certainly packs a punch.

Deemed as a "clean drinking alternative for the next generation", the 5% alcohol drink has been launched in the UK with three fruity flavours. Available in British Strawberry, Mexican Lime and Italian Blood Orange, &Soda claims to be a no-nonsense and healthy ready-to-drink beverage. Containing triple distilled vodka, sparkling water and all-natural fruit extracts, it's vegan-friendly, carb-free, gluten-free drink with no added sugars, sweeteners, preservatives or additives.

"We spotted the absence of a healthier ready-to-drink alternative to craft beer in the UK market," says Mike Johns, creative director at Analogue. "The creative is as clean as the product inside, bold and fresh, with a punch of flavour."

"A rise in the health-conscious millennial and a boom in the ready-to-drink category creates the opportunity for &Soda to shine," Mike adds.

Placing emphasis on the brand's ampersand with a palette that nods to each fruity flavour, Analogue used a white backdrop on the packaging to hint at the "clean drinking" aspect behind &Soda. We also love the little retro vibe going on in the logomark – it's a fresh identity for a highly competitive market. Follow &Soda on Instagram for more.