Analogue's fresh and fruity identity for a new 'clean drinking alternative'

Via Creative Boom submission. All images courtesy of Analogue

Via Creative Boom submission. All images courtesy of Analogue

This vibrant new identity by Leeds agency Analogue for new alcoholic beverage, &Soda, certainly packs a punch.

Deemed as a "clean drinking alternative for the next generation", the 5% alcohol drink has been launched in the UK with three fruity flavours. Available in British Strawberry, Mexican Lime and Italian Blood Orange, &Soda claims to be a no-nonsense and healthy ready-to-drink beverage. Containing triple distilled vodka, sparkling water and all-natural fruit extracts, it's vegan-friendly, carb-free, gluten-free drink with no added sugars, sweeteners, preservatives or additives.

"We spotted the absence of a healthier ready-to-drink alternative to craft beer in the UK market," says Mike Johns, creative director at Analogue. "The creative is as clean as the product inside, bold and fresh, with a punch of flavour."

"A rise in the health-conscious millennial and a boom in the ready-to-drink category creates the opportunity for &Soda to shine," Mike adds.

Placing emphasis on the brand's ampersand with a palette that nods to each fruity flavour, Analogue used a white backdrop on the packaging to hint at the "clean drinking" aspect behind &Soda. We also love the little retro vibe going on in the logomark – it's a fresh identity for a highly competitive market. Follow &Soda on Instagram for more.