All Works Co. creates a fresh new identity for a family coaching practice in London

Through consultations, courses and workshops, the practice promotes positive parenting and solution-focused family strategies, helping families to connect and thrive. It's this brand vision that All Works Co. took as inspiration for the project.

"We put this idea at the heart of the brand, creating a logo that visually depicts a parent-child connection," says Founder Nick Smart. "We further utilised this idea, to develop the brand visual language; combining a soft, humanistic illustration style, and a geometric radiating pattern, we were able to further reinforce the idea of connecting and thriving."

Coming up with the brand strategy, identity, a fully responsive website, business cards, promotional postcards and posters, All Works Co. also crafted a social media campaign to support The Family Space's stance on social media and the problems some families can face. The campaign aims to encourage parents and children to disconnect more often. "Adding a sense of playful anarchy to the core brand message we encourage families to 'disconnect and thrive', in order to spend more time focused on physical family-based activities," Nick adds.

The gorgeous illustration is by Anna Kövecses.