Alejandro Gavancho's youthful identity for a glasses brand is inspired by the 1980s

Lima-based designer Alejandro Gavancho has created a new identity for Thanku, a glasses brand that's been around for over a decade.

Founded from a family business that has been passed down from generation to generation, Thanku is now looking to attract a much younger audience, moving away from its more traditional roots.

The name comes from "gratitude" because aside from selling glasses, the brand is also designed to function as a community that "disseminates culture with music, fashion and art events". In addition, 10% of its profits gained from selling frames go to social organisations in Peru.

"The main idea for this project was to create a destructured and free brand that connects with young people instantaneously," says Alejandro. "Inspired by the 1980s, with a lot of style in the way of combining of colours, using graphics, patterns, collages, a brand was created that portrays a professional image but at the same time is playful and irreverent. The materials and finishes were meticulously chosen to maintain a balance between the minimalistic and the risky."