A new brand identity for the Hoon Leather Shop by Paris-based Say What Studio

Paris-based Say What Studio was recently commissioned by Hoon – an independent French fashion label specialising in leather – to create a new brand identity for the launch of its first shop. Crafting the logotype, branding, editorial design and website, it's a smart and clean identity that successfully establishes Hoon as it celebrates its 10th anniversary this year.

Say What Studio is run by Benoit Berger & Nathalie Kapagiannidi. Bound by a common passion, the pair founded the studio after graduating from the ECV school. Discover more at www.saywhat-studio.com.

Photography by Violaine Carrère


Get the best of Creative Boom delivered to your inbox weekly