But once established, you'll want to gain bigger and better clients while weeding out any undesirables who might be holding you back.
These unwanted clients might be small and have less capacity to grow and bring you further revenue organically. Or they might be on your lower rate – which has since doubled, and they've refused to acknowledge. Or they could be a pain in the backside, causing lots of stress and taking up all your time for little return.
No matter what the reason, rotten clients have to go to make room for better ones. Those who pay more, pay on time and are more agreeable. After all, you only have so many hours in the day and life's far too short to 'put up and shut up' if you're not happy.
So how do you pull up these weeds and get rid of clients? Here are our top tips on deciding if a client is worth keeping and how to let them go if they aren't graciously.
Before you hastily ditch someone, consider the following crucial questions surrounding common client relationship issues – along with some of our recommended solutions. Because it's important to think carefully about whether you really should let a client go – before you've given yourself a chance to rectify any problems.
Late payment from clients is a widespread problem. If it happens once or twice and is delayed by no more than a month – it's not an issue. But if it's familiar, and the money isn't showing up for months on end, that's a serious issue.
Tackle this problem head-on by requesting a 'review' meeting where you can gently broach the subject of late payment and see whether you can come to some arrangement. You could suggest staged fees whereby they pay a deposit before work begins. Or you could insist on work being paid upfront. Or perhaps you could set up a retainer, where they pay by standing order for chunks of your time.
If the client is unwilling to compromise and you're concerned things will never change for the better, it's probably a good time to move on.
Is your client a pain in the proverbial? Do they call after regular working hours and demand your attention? Do they slam their hands on the table during meetings and put unnecessary pressure on you to meet impossible deadlines?
Life is too short to work for people who shout at you and cause you lots of stress. If anyone gets aggressive or angry with you, my advice would be to run in the opposite direction and make your little excuses as to why you're suddenly 'unavailable'.
You're helping your client to become more successful, so why are they insisting on more output for less money? If a client is always squeezing you, then it's never going to be a profitable arrangement.
It's where you should attempt to 'review' your pricing structure, and highlight the need to increase your rates and support to cover the time and resource now required to serve the client adequately. If they insist on having you at the same price, but they're demanding more and more of your time – it's never going to work in your favour, so walk away.
Great work is achieved by having a strong partnership with your client. If you're both working harmoniously together, the outcome of your support will be successful. But what if the client isn't listening? And what if they're making their wild suggestions that could compromise their business?
Before you weed out those who don't listen, try and consult one last time – offering your honest advice on why you think their suggestions won't work. They're only human, after all. But remember, you won't necessarily have all the right answers either.
After attempting to get them to listen, it's still not happening – you should probably follow your gut and walk away. Your reputation is at stake, and you certainly don't want your client's careless actions to backfire on your own business.
Healthy business relationships are built on trust and respect. If your client shows neither of these, then it can be incredibly challenging to get the work done. How you build trust and respect is by having regular face-to-face meetings; ongoing reporting and feedback and always going above and beyond their expectations.
If you're doing everything you can to create a healthy partnership, but the client is still undervaluing you and not trusting your support – it's worth an honest chat to raise the issue and see if you can earn the respect you deserve. It's a tough conversation to have, but if you handle it well, you could find the client starts to value your support. And if they don't? You've done everything you can to prove yourself, what more can you do? It's time to part ways.
The most obvious choice is to raise your day rate and price yourself out of the market for certain clients. We're not talking a minimum hike of 5 or 10 per cent – you want to make sure you increase your rates to such a level that the client will decide to go elsewhere. And if they stick around? Well, you've just got yourself a more lucrative client.
Another great way to weed out clients is to eliminate certain services. The next time they come to you asking for help, explain that your business has just been under review and you've made the reluctant decision to no longer offer those services.
If you can't pull off the services angle, then you could say that you've decided to specialise in specific industries, not including their own. It makes sense long-term to try and focus your skills and expertise in particular sectors, so you're able to win more work in those areas.
Here's a little white lie that might work – suggest to the unwanted client that you've just agreed with another client that prohibits you from working with anyone else in a similar field. You don't have to create a contract with anyone, it's just a good excuse that is believable, and the unwanted client should understand.
When ditching unwanted clients, never leave people in the lurch. Always act professionally and ensure you give people plenty of notice, so they're able to make alternative arrangements. Not just for the sake of your reputation, but to ensure you do things by the book.
Legally, if you haven't got any contract, you're expected to give "reasonable notice" – this varies depending on the length of service and the level of work involved. A month is usually sufficient but seek legal advice, if you want to be sure.
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