The motion design bottleneck is real... and Typeflow by Algo studio might be the answer

Picture this: you're a creative director at a company with a brilliant design system, a talented team, and perhaps one or two motion designers who are perpetually drowning. Marketing wants eight new video ads by Thursday. The social media team needs animated cards in three different aspect ratios. Sales wants a wrapped campaign with a unique video for each user by the end of the month. Your motion designers are brilliant, but they're not miracle workers.

This is the quiet crisis in modern creative teams. And it's exactly why a new collaborative project called Typeflow deserves your attention. Not because it's another animation tool (we've got plenty of those), but because it represents something more significant: a fundamental shift in how motion design can work within organisations.

Deceptively simple

The first thing to note is that Typeflow is deceptively simple. Visit typeflow.tools, type some text, pick a colour palette, and generate typographic animations directly in your browser. No download, no learning curve, no wrestling with keyframes and timelines at 2am.

Interested? Well, here's something that makes it even more interesting. It's built in Cavalry, the procedural animation software that's been quietly revolutionising how designers think about motion.

The team at Algo, a creative automation studio, built Typeflow as a demonstration; a proof of concept for what happens when you combine Cavalry's procedural power with web accessibility. But in doing so, they've happily created a solution to that impossible equation facing design teams everywhere.

"We wanted to demonstrate how Cavalry can be used to build branded creative tools," explains Luca Gonnelli, creative director at Algo. Think about that phrase: branded creative tools. Not templates. Not presets. Bespoke creative tools that embody your brand's design system whilst giving non-specialists the power to generate motion work that never breaks your brand guide.

The procedural revolution

In case you're unfamiliar with Cavalry, it represents a new wave in animation software: procedural, node-based and designed for the intersection of graphic design, typography and creative coding. All without requiring actual code. In this light, it's challenging After Effects' decades-long dominance by asking a different question: what if animation tools were built for designers who think systematically rather than frame-by-frame?

While traditional animation software treats each project as a unique snowflake, procedural animation treats projects as systems: reusable, scalable, controllable. Change a parameter, and the entire animation intelligently responds. This isn't just efficient; it's transformative when you're trying to maintain brand consistency across hundreds or thousands of videos.

Algo has been experimenting with Cavalry for years on client projects for companies like Elastic and Ondo. But when Cavalry announced their upcoming Web Player, the possibilities expanded dramatically. Suddenly, Cavalry projects could run directly in browsers. Animations could be generated, previewed and exported without installing software. The creative tool itself could live on the web.

A community, not just a demo

What makes Typeflow genuinely refreshing is its collaborative nature. Rather than creating all the animation templates in-house, Algo reached out to their favourite Cavalry artists: ShoobAKA and Antonin.work, Matteo Campostrini and Mario De Meyer, plus a scene from Luca himself.

"We selected the scenes that could most interestingly be turned into artistic type animation templates," says Luca. Each artist brought their distinct aesthetic, creating a diverse palette of motion styles whilst demonstrating Cavalry's range.

This collaborative approach reflects an important aspect of the Cavalry ecosystem. Unlike more established animation tools, which often feature siloed tutorials and proprietary knowledge, Cavalry has fostered a remarkably open community. Many of the Typeflow scenes are available for free download on Scenery, a platform where Cavalry artists share open files, techniques and knowledge.

It's an ethos that feels increasingly relevant. In 2026, creative tools shouldn't just be powerful; they should be accessible, shareable and community-driven. When you're trying to build motion capability across a design team, that openness matters.

The technical leap

Behind Typeflow's simple interface sits some cool engineering. Algo's built a serverless, hyper-scalable cloud infrastructure capable of rendering Cavalry projects into millions of videos via hundreds of parallel instances, all triggered via the CLI. The in-browser preview runs on the above-mentioned Cavalry's Web Player that plays Cavalry files directly in web pages – now in open beta.

Typeflow is the first project worldwide to launch using the Web Player, making it a genuine milestone for web-based procedural animation. As Chris Hardcastle, CEO of Cavalry, enthuses: "It's now possible to create bespoke, fully customisable animations that can be viewed and exported from web browsers with native support for Cavalry's extensive features."

Chris emphasises the significance for design teams: "Designers and animators can now work unshackled by the limits of formats like Lottie. This will transform the review and iteration process and mean non-technical teams can create and deliver design systems to their clients in a light-weight, easy-to-use format."

Breaking the bottleneck

Here's where this becomes relevant to your creative team. With Cavalry now available as an engine for Algo's video automation projects, alongside After Effects and Lottie, it's possible to build branded creative tools that give your entire team motion superpowers whilst maintaining the quality and consistency your brand demands.

Imagine a bespoke tool that lets your marketing team generate on-brand social videos by entering text and selecting from approved design systems. Where your product team can create personalised in-app video cards without booking your motion designer's calendar weeks in advance. Where your sales team can generate bespoke video presentations for every client that actually look like they came from your creative team.

This isn't about replacing motion designers — it's about freeing them from repetitive template work so they can focus on the genuinely creative, strategic challenges. It's about scaling motion design across your organisation without drowning your specialists in work.

The 1,027 videos already created with Typeflow suggest there's a genuine appetite for this approach. And whilst Typeflow itself is a demonstration, it points toward a future where motion design stops being a specialist bottleneck and starts being a systematic capability.

The bigger picture

Cavalry's rise reflects a broader shift in creative tools. The next generation isn't about making existing workflows slightly faster; it's about fundamentally rethinking how creative work happens. Procedural, systematic, scalable, but still deeply artistic and expressive.

For creative directors and design leaders, this matters. The demand for motion isn't decreasing; it's evolving towards systemic approaches. The pressure to maintain brand consistency whilst moving fast isn't easing. The challenge of scaling creative work across organisations isn't going away.

Tools like Cavalry, projects like Typeflow, and approaches like Algo's branded creative tools represent one possible answer to these challenges. Not the only answer, certainly. But an increasingly compelling one.

So try Typeflow at typeflow.tools and see what a thousand people have already discovered. Then start imagining what a bespoke version built for your brand, your design system and your team's needs might unlock. Because motion design bottlenecks don't have to be permanent. Sometimes, the solution is hiding in plain sight, waiting in your browser.