Trent Payne on representation, ditching labels and how creatives can spark change

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Creative Boom Podcast Episode #57 - Trent Payne on representation, ditching labels and how creatives can spark change

For episode 57, our guest is Trent Payne, the London-born award-winning creative who is currently the creative lead at TouchNote, an app for sending printed, personalised postcards, greeting cards, and other photo products.

During his hugely varied and successful career, he has run a thriving creative studio located in two countries, worked in-house and at multi disciplinary marketing agencies, working on campaigns for brands such as MTV, Ben & Jerry's, Nike, and Warner Brothers.

It all began in 1994 when instead of going to university after the Kingston School of Art, he accepted a full-time position, working directly under legendary creative director, Mike Shafron, at the London studio A3.

In this episode, we delve deeper into his early career and why he wanted to get into advertising – apparently it was something to do with the actor, Eddie Murphy… We also hear what it was like back in the early '90s as a black student hoping to make it into that creative world – and we look at how things may or might not have changed in nearly three decades. We also talk about the differences between freelancing, working in-house and agency side. This is a frank and open discussion about the changing creative industries, unconventional paths, diversity, and the power of speaking up.

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