Episode 34

Simon Dixon on 20 years of DixonBaxi and what makes a great designer

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Creative Boom Podcast Episode #34 - Simon Dixon on 20 years of DixonBaxi and what makes a great designer

Simon Dixon is a designer, creative director and the co-founder of DixonBaxi, one of the world's leading creative consultancies, boasting clients as big as Netflix, AC Milan and the Premier League.

The London firm, which has achieved god-like status amongst the design community and has 'Be Brave' as its defining spirit, is celebrating its 20th anniversary this year.

In this episode, we get a fascinating, no-nonsense insight into what Simon's learnt over the last two decades, how the studio has evolved, and where they're heading next. We also delve into what makes a great designer, and why change is inevitable and something we all have to be prepared for.

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