Pivoting design work to focus on graphic art, with Sarah Boris

Sarah Boris is an award-winning graphic designer, creative director and artist based in London.

In 2015, she set up her eponymous art and design studio, which focuses on designing visual identities as well as books, magazines, and websites. Her clients include The Photographers' Gallery, Tate, Christie's, Thames & Hudson, Laurence King to name a few. She is also known for her artworks, such as the iconic You Are Here screenprint, her Fragile UK flag – a union jack made with "fragile" tape applied onto a royal blue sheet – and her freshly-printed seascapes and love explorations.

Her work has been exhibited at London's Design Museum and acquired by the Stedelijk Museum in Amsterdam, plus she has self-published, designed and edited several books such as Global Warming Anyone and Le Théâtre Graphique.

Prior to establishing her studio, she worked with some of the world's leading publishing houses and art organisations, including Phaidon Press, ICA, and Barbican. Sarah was behind the rebrand of the Institute of Contemporary Arts in 2010, which was a turning point in her career. She has also designed the bestselling monograph, JR: Can Art Change The World. She often gives talks and lectures and was an associate lecturer at the University of the Arts and studio curator at The School of Art, Architecture and Design in London. She was judge president for D&AD and is regularly invited to take part in other design awards.

Here, we chat about the events of 2020, and how the year transformed her perspective and practice. We'll also discover what makes her happy. This is a super positive conversation full of warmth and laughter; one that provides a fascinating insight into Sarah's life and work.

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