Why you don't need an industry award to be a success, with Mat Voyce

Mat Voyce describes himself as a "non-award-winning" graphic and motion designer based in the UK – not only because he hasn't yet won any awards and wants to joke about it, but perhaps to prove a point that you don't need a trophy to be a success.

And a success Mat has truly been. Specialising in 2D type animation, Mat has become known for his pioneering style that explores illustrative kinetic typography. It's actually what made him famous, as he spent the pandemic creating simple yet positive type art on Instagram. He gained a huge following, which allowed him to raise his profile and network with the global creative community, leading to huge client wins such as Disney, Google, Nike and YouTube.

Spending so much time and effort on his Instagram account allowed Mat to flex his creative muscles and build on his skills. We wanted to chat with Mat about this rise to fame, his experience of Instagram overall and how when Covid-19 hit, he just got his head down and got on with his work. We talk of the treadmill of freelancing and how to find a good balance – even whether that's possible. We discuss looking after our mental health and the highs and lows of social media. And we hear more about creative copycats and how to cope with people who are a little too inspired by our own work.

There's a lot that Mat has generously shared here. So we hope this "friendly neighbourhood type animator", as he describes himself, brings you some warmth and wisdom this Monday morning.

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