Boma Krijgsman is a cultural champion who is currently part of the team at JDO in London. As a brand ambassador and talent manager, she helps the creative agency raise its profile to attract clients and diverse talent.
A self-proclaimed 'hustle bunny', Boma began her career travelling the world, working incredibly hard and picking up skills and experience along the way. She spent two years in Vietnam as the PR and marketing manager for a large fashion retailer, which she admits was a "dream job" as she worked with brands such as Versace, Christian Louboutin, and Jimmy Choo. She then returned to the UK, where she launched her own business to specialise in project management. Today, she's settled in Kent and is the proud mother of three children, juggling parenthood with her role at JDO.
We wanted to learn more about her exciting adventures and how she found herself in her current role. From a dip into tourism and then modelling to discovering a passion for PR and marketing, there seems to be no limit to Boma's infectious energy and talents.
We talk about diversity and inclusion in the creative industry and why we still have a long way to go. And we share truths about confidence, motherhood and being a woman in design, and finding ourselves – realising our potential and embracing everything that comes our way.