Building a global brand from doodling, with Amanda Rach Lee

Amanda Rach Lee is an artist and digital content creator based in Toronto, Canada, who has built a successful career out of social media.

It all began in 2013 at just 14 years old when she uploaded her first video to YouTube. Today, she has millions of subscribers and social media fans who enjoy her fun and quirky doodles, positive illustrations and updates on bullet journaling, as well as hand-lettering tutorials.

If you've not heard of bullet journaling, it's a planning system created by Ryder Carroll which is meant to be an "evolving, adaptable practice meant to be self-curated as you determine what's best for you". This is certainly reflective of Amanda's own career path – one that she admits has been a massive learning curve, as she has had to wear so many different hats over the years and find ways to continue to grow. Luck has played a part, she admits, but it's clear that hard work has also helped.

It's not all been fun and games: social media has an ugly side, too. We talk about internet trolls, dealing with negative comments and the impact on our mental health. But then we share lots of tips on coping with these things and seeing the positive in everything. And Amanda is indeed positive, as we share a few laughs on things like gaming, Animal Crossing and the absurdity of modern life.

Given that being online is such a big part of our work life, we thought it would be fascinating to chat with Amanda and hear about her immense success, as well as her thoughts on changing algorithms, internet trolls and staying sane online. We also learn more about how she's carved a career out of content creation and illustration. We think this is especially helpful for anyone hoping to learn more about marketing and build their own online presence in what has become an increasingly competitive space.

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