In a "dream" project with LEGO this month, Yinka Illori has reimagined a community laundrette as a vibrant, interactive play space using over 200,000 colourful toy bricks in his signature style.
The London-based artist and designer collaborated with children from his former school, St Jude & St Paul's C of E Primary, who helped inspire the playful design, featuring kaleidoscope laundry drums, mural walls and hopscotch tracks. The installation launches tomorrow and will be open to the public until 6 November 2021 in Bethnal Green Rd, Shoreditch. Called The Laundrette of Dreams, it forms part of LEGO Group's Rebuild the World campaign, which celebrates children's creativity.
"It's a very personal project for me because I spent a lot of time during my childhood at the launderette," says Yinka. "It was where I could dream about the things I wanted to achieve. We often forget about the mundane spaces, which play an important role in bringing the community and people from different cultures and backgrounds together, as well as providing an opportunity for kids to meet, play and share ideas."
"Community launderettes are essential to the fabric and DNA of many communities," Yinka adds. "I hope the Launderette of Dreams inspires both adults and children to believe they can dream and create anywhere. LEGO bricks are a powerful tool to help bring this imagination to life by offering the creative freedom to build any structure or object that you can dream of."
As part of the installation, Yinka and others will also be running a limited series of workshops, which will invite people to get involved and "rebuild the world", using LEGO bricks on site. You can find out more about what's scheduled via Eventbrite.
The Laundrette of Dreams follows other notable commissions including a series of pedestrian crossings in central London and the City of London, a basketball court in London's Canary Wharf, set design and statuette for the BRIT Awards, a playground at Cannes Film Festival, and a courtyard design at Somerset House, London.
Get the best of Creative Boom delivered to your inbox weekly