Authors King ADZ and Wilma Stone recount how a long line of subcultural movements has taken over both the high street and high-end fashion with their latest publication This is Not Fashion: Streetwear Past, Present and Future.
Including insights into leading clothing brands such as Carhartt, Stussy and Tommy Hilfiger, the book by Thames & Hudson is filled with profiles of industry pioneers, Q&As with key figures and over 300 illustrations providing fashion enthusiasts with a definitive guide of the fastest-growing and most influential movement in contemporary clothing.
Beginning in Jersey City USA 1972, with the birth of the first-ever streetwear shop, Trash and Vaudeville, the magazine will transcend on a journey encompassing punk, Ivy League preppies, the Hip Hop kings and queens of Harlem and the skater scene of California, showing how streetwear was worn with integrity, transcending culture, race, gender and age to become a lasting global phenomenon.
This is Not Fashion: Streetwear Past, Present and Future by King Adz & Wilma Stone is published by Thames & Hudson. Priced at £24.95.