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InspirationGraphic Design

Super branding for Feinschmeck's colourful and out of the ordinary range of soups

Designer Isabella Thaller has created a new brand identity for Feinschmeck, which creates out of the ordinary soups that are free from added preservatives and artificial flavours. Prepared by hand using fresh and local ingredients, the range also offers vegan and gluten free versions of each and every flavour.

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Hands holding a glass jar of pale yellow Feinschmeck celery-birch soup with saffron, featuring a handwritten logo and pink label on the packaging

These key messages fuelled the main inspiration for the branding, which encompasses a handwritten logo, and colourful strokes to express the passion from which the soups are made, alongside the company's personal touch.

Thaller is an Austrian graphic designer and art director. After having worked for various design studios, and as a freelance designer in London and Berlin, Isabella now runs her own Vienna-based studio. With a focus on brand identity and print, she creates visual communication across various media, from conception to production.

During her career, Thaller has received two Red Dot Design Awards for her work in corporate design and editorial. Discover more at isabellathaller.com.

Via Behance

Six Feinschmeck soup jars with colourful label stripes arranged on a wooden surface alongside fresh pears, an apple and a tomato
Feinschmeck soup containers and ingredients arranged on marble, including gold and black branded lids with handwritten logo, alongside fresh herbs, coloured salt and golden broth
Feinschmeck soup jar with handwritten logo and coral-coloured label sitting on wooden table next to a spoon and bowl of biscuits
Three Feinschmeck business cards with handwritten logos and colourful painted strokes in yellow, red and turquoise on white backgrounds
iPad displaying Feinschmeck's website with a jar of soup held by hands and fresh green beans, showcasing the brand's handmade soup identity design
Feinschmeck magazine cover featuring a jar of soup with fresh ginger root and green herbs on a wooden surface against a grey background
Open trifold brochure for Feinschmeck showing hands preparing food, jars of soup, fresh ingredients and a bird illustration with German text
Feinschmeck soup jar with ginger root and herb leaf on wooden surface, poster pinned to white wall with German tagline about freshness
White Feinschmeck branding card displaying an overhead shot of carrot soup in a bowl with fresh vegetables on a wooden surface
Laptop displaying Feinschmeck's website with handwritten logo and images of jarred soups alongside fresh vegetables, positioned on a wooden desk next to a potted plant
Feinschmeck website displayed on tablet showing the homepage with handwritten logo, navigation menu, and product imagery including a jar of soup and fresh ingredients
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