Designer Isabella Thaller has created a new brand identity for Feinschmeck, which creates out of the ordinary soups that are free from added preservatives and artificial flavours. Prepared by hand using fresh and local ingredients, the range also offers vegan and gluten free versions of each and every flavour.
These key messages fuelled the main inspiration for the branding, which encompasses a handwritten logo, and colourful strokes to express the passion from which the soups are made, alongside the company's personal touch.
Thaller is an Austrian graphic designer and art director. After having worked for various design studios, and as a freelance designer in London and Berlin, Isabella now runs her own Vienna-based studio. With a focus on brand identity and print, she creates visual communication across various media, from conception to production.
During her career, Thaller has received two Red Dot Design Awards for her work in corporate design and editorial. Discover more at isabellathaller.com.