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InspirationGraphic Design

'Prestigious but contemporary' was the brief behind this new idendity by Carrousel for Henley Oyster Co.

Designed for a 2018 summer launch, Henley Oyster Co. is a mobile oyster and wine cart set to tour Henley-on-Thames and the surrounding areas. For its identity, it approached independent London studio Carrousel, asking for a "prestigious but contemporary" look and feel.

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Grid of Henley Oyster Co. brand identity designs showing oyster illustrations, blue geometric shapes, wavy textures and monochrome photography by Carrousel

Apparently taking inspiration from the geometric nautical alphabet and naval flags, the longitude and latitude of the market square in Henley-on-Thames and photography which heroes the core offering; Carrousel created a flexible identity system which works across a variety of applications.

The logotype is crafted from the ubiquitous Times New Roman, a contemporary take on an old classic. The use of the small dot is a subtle nod to the precious pearls found within oysters. More lovely work over at carrousel.agency.

Henley Oyster Co branding displayed over a dark moody photograph of freshly opened oysters on their shells
Five fresh oysters on crushed ice with lemon wedges on a grey surface
Three black wine bottles with striped and geometric label designs for Henley Oyster Co, featuring blue and white accents
Man wearing Henley Oyster Co apron carries a crate of freshly harvested oysters from the sea in black and white photography
Two views of a wine bottle wrapped in white tissue paper with blue and white diagonal stripes and engraved oyster imagery for Henley Oyster Co
White and blue Henley Oyster Co mobile cart with black canopy, decorated with oysters and wine branding and a chalkboard menu on the side
White text reading "He was a bold man that first ate an oyster" on a deep blue background
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