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Brooklyn-based Alright Studio rebrands philanthropy-focused platform Overflow

Brooklyn-based Alright Studio has created new branding for Overflow, in a project that aims to "explain [a] little-understood space: philanthropy."

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Large red Overflow logo on illuminated billboard above escalator with photo of person holding donation item and explanatory text about nonprofit asset access

Alright has previously worked on projects creating brands for a number of different clients including Roberta's Pizza, Marco ice cream and financial companies including Valia Ventures and RDCL.

Overflow is a company that works to create opportunities for nonprofits to access a larger funding pool through stock donations.

The new designs look to make the company feel "both approachable and visionary," says founder Vance Roush, to help Overflow breathe new life into a space—non-profits—that's largely been overlooked by designers, brand professionals, and investors, until now.”

An open magazine spread showing Alright Studio's rebrand for Overflow, featuring a beige left page with "Philanthropy, amplified" and a coral right page displaying "$3.4M weekend" with a photograph of people in an interior space

The aim of the new look is to set Overflow apart in the nonprofit space, "and inspire a new generation of philanthropists who have been donating more in the past year than ever before," Roush adds.

The studio's work also looks to highlight the important role that good design can play in amplifying important causes' reach and impact, and in making complicated ideas seem more accessible to all.

Two smartphone mockups showing Overflow's rebrand with coral-red sections and white space, displaying percentage indicators and the Overflow wordmark in white
Overflow website homepage displayed on mobile phone showing headline "Philanthropy amplified ar" and red "Build a Demo" button
Grid of 15 red abstract curved and angular shapes numbered 01 to 15, showing design variations for Overflow's rebrand by Alright Studio
Grid of red circular icons with horizontal line designs showing various symbolic representations for Overflow's branding system
Cream-coloured tote bag with red circular and geometric symbols arranged in a grid pattern and rope handles, designed by Alright Studio for Overflow
Universal Sans typeface paired with Overflow branding in red text on dark green background
Four panels showcasing Overflow's rebrand by Alright Studio, featuring bold geometric shapes in coral, green and blue, with typography and imagery of a person at a desk
Laptop displaying Overflow's rebrand by Alright Studio, with "Philanthropy amplified" text repeated across the screen on a minimalist white background
Smartphone displaying Overflow's Quick Donation interface with preset donation amount buttons alongside wooden pencils and paper on a light background
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