If you've passed Euston Road's Wellcome gallery recently, you may have spotted its new window display, which features a unique – and strangely beautiful – graphic exploration of disease.
This ties into PATTERNITY's launch of INFECTIOUS PATTERN – a six-month campaign designed to raise awareness of one of the biggest threats to humanity.
Inspired by the microscopic structure of bacteria and viruses, the patterns in which they spread infection, and the work of Wellcome in the fight against it, the displays incorporate 3D shapes, optical effects, bold designs and mesmerising animation.
Mike Turner, Head of Infection & Immunobiology at Wellcome, said: "As a global leader in biomedical research and policy, Wellcome is well placed to bring about the changes that are needed to tackle infectious diseases.
"This creative collaboration with PATTERNITY is a great way to show how diseases spread, and some of the ways we can fight them. I hope it will bring people passing by our windows closer to the heart of the research we fund, which is working to address some of the biggest threats to health worldwide."
Grace Winteringham, co-founder of PATTERNITY, adds: "By working with visual patterns (in this case bold window graphics and moving images) we can visualise the unseen patterns of infectious diseases – how they spread both within the body and in society at large.
"We have taken our understanding of pattern, texture and shape and used it to translate complex factual information into a window display and experiential project that we hope will bring a lightness and playfulness that will inspire people to find out more."
As part of the campaign, PATTERNITY has created a film examining the underlying patterns behind infectious disease. Watch it below and check out some photographs of the window displays in situ.
Main image: Photography by David C Bishop / Wellcome | Video by PATTERNITY in collaboration with Plastic Horse