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InspirationGraphic Design

Good design is for good clients: Brand identity for Murmure

Behind every good project lies a good client. That's the philosophy shared by Julien Alirol and Paul Ressencourt, the art directors behind French design studio, Murmure. So when it came to creating their own brand identity, they wanted that sentiment to be reflected in everything they designed. With a premium business card leading the way, they included the punchline: "Good design – is for good clients".

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Stacked print materials with striped design details on a wooden pallet, showcasing Murmure's brand identity with minimalist black and white aesthetic

Specialising in strong visual identities for brands and organisations within the arts, culture, music and luxury industries, the studio is based in Caen and Paris, and has clients across the globe. Ressencourt said: “The curiosity, daring and artistic sensibility that motivate us can be found in our achievements every day and ensure that Murmure is now an original creative agency which is well-established in the French creative landscape.”

Two dark grey business cards stacked at an angle, one displaying an abstract dotted design and the other showing text reading "Good design – is for good clients
Stacked business cards for Murmure with white and dark grey sides featuring fine vertical line patterns and text reading "Good design – is for good clients
Stacked business cards for Murmure design studio in black and white with gold speckles, featuring the text "Good design – is for good clients
Murmure's business card design fanned open, showing a cream-coloured card front printed with "good design - is for good clients" alongside a dark grey back with vertical line patterns and gold accents
Collection of Murmure's business cards and stationery in white and charcoal with minimalist illustrations and typography arranged in a grid layout
Overlapping grey business cards featuring Murmure's branding scattered at angles with gold glitter accents on a dark surface
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