Good design is for good clients: Brand identity for Murmure

Behind every good project lies a good client. That's the philosophy shared by Julien Alirol and Paul Ressencourt, the art directors behind French design studio, Murmure. So when it came to creating their own brand identity, they wanted that sentiment to be reflected in everything they designed. With a premium business card leading the way, they included the punchline: "Good design – is for good clients".

Specialising in strong visual identities for brands and organisations within the arts, culture, music and luxury industries, the studio is based in Caen and Paris, and has clients across the globe. Ressencourt said: β€œThe curiosity, daring and artistic sensibility that motivate us can be found in our achievements every day and ensure that Murmure is now an original creative agency which is well-established in the French creative landscape.”