Designers from all over the world fill a Dutch city full of positive posters to help combat Covid-19

All photography by Joost van Asch

"Stay safe, take care of each other, keep your distance, call your grandparents" – these are all comments we hear frequently lately. Residents of Breda in the Netherlands can now also find them on the street thanks to a cheerful poster campaign by Graphic Matters.

The Dutch city, which has the most cases of Covid-19 in the country, has been covered in hundreds of these colourful artworks containing positive public service announcements in the hope that when people go outside, albeit for a short walk or groceries, they'll not only keep each other safe but their spirits will be lifted, too.

It's part of the Stay Sane, Stay Safe project founded by design studio Lennarts & De Bruijn and lettering agency overdeschreef from The Hague, and features 12 posters by designers from across the world including Humo Estudio, Perry Rowe, Cachete Jack, Steve Gavan, Sebastian Pren, Studio Noord Oost, Thomas & Jurgen, Olivier van Zummeren, Pony Design Club, Stas Tuchinsky, and – of course – Lennarts & De Bruijn.

"During these unusual times, creativity is appreciated more than ever," says Dennis Elbers from Graphic Matters. "The world longs for inventive and creative manifestations. Graphic designers have the tools and skills to transform these important messages into striking visuals. We're contributing by covering Breda in these positive posters. With this project, we're transforming the entire city into a massive public service announcement. If we all stick to these measures, it will all be okay."

You can find out more about Stay Sane, Stay Safe at www.stay-sane-stay-safe.com. So far, over a thousand designers from 73 countries have created posters for the project.

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch

Photograph by Joost van Asch